If you want the best email sequence for booking gigs then you came to the right place.

I’ve booking big gigs using email and know it works.

Some people may argue that email is not the route to go to book gigs but they’re wrong.

The problem is they do it all wrong.

If you’re going to book gigs using emails then you need to make sure you do it right.

If you haphazardly send emails to booking agents and just hope it will work then you may be doing more harm than good.

There are certain rules that if you don’t follow you’ll lose all chances of getting booked at the venue.

The bottom line is you need to be booking gigs using email but you have to approach it with the right strategy.

The Best Email Sequence For Booking Gigs

  1. Send an Intro email. This is a short and sweet email that introduces yourself. You are in fact, most likely, sending a “cold” email to the venue’s booking agent so keep it short and obviously be polite.
  2. Send Follow-up email #1. Your second email should be a reply to your first email so that the recipient can quickly read everything in the email chain if they want. The first follow up should be simple and short as well. It could be something as simple as “Hi, just checking in to see if you had any interest….”.  Send this email within a week of your first email.
  3. Send Follow-up email #2-5. The remaining 4 emails should also be non-pushy and attached to your original email. Be creative with what you say in each email. Always ask a simple question. At this point you are just trying to start a conversation not book a gig. Once you get a reply then you can gently get into the details of a possible gig.

Send these emails over the span of a month.

Don’t be aggressive.

Never demand anything.

A reply is a GREAT thing. You have a conversation at that point.

Remember, the club owes you nothing. Not even a reply. So, when you get one be grateful.

For each venue you’ll need to send a total of 6 emails maximum unless you get a reply.

If you don’t hear from the club then move on and try again in a few months.

Nobody wants to deal with a pest.

It took me 2 years to finally book a club I wanted my band to play at.

I was patient and gave it time.

Because of my patience and not being pushy I was able to earn thousands of dollars in booked gigs from that one venue.

So, to recap, be patient, send emails to a lot of venues and never quit!

How GigFaster Can Help

Promote your music, work hard, hustle and use tools that will make your job easier. Set yourself up for success.

We have a built-in network of over 6,000 venues, music promoters, and record labels. We can help you distribute your press kit and book gigs in cities all around the country.

Start for free today.

Remember, if you want to succeed, never quit!


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Craig Kelley

About Craig Kelley

Craig helps indie artists book more gigs, promote their music and submit to record labels @ GigFaster and GigFaster University . His latest release is his 7th album, Not So Blue. His band has supported Grammy artists including Kenny Wayne Shepherd, Rick Derringer, Gary Hoey, Joan Jett, Fuel and many more. http://craigkelley.com He is also the host of The 5 Minute Podcast For Musicians.

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