If you have a band you need an electronic press kit also known as an EPK.
An EPK is a summary of your band. You can think of it as your band’s resume.
When an employer gets a resume the will judge the book by the cover.
It’s the same way when venues, record labels and music blogs look at your EPK.
Your electronic press kit (EPK) needs to stick out.
It needs to be short and sweet. It needs to highlight the very best you have to offer. No fluff.
How to Create a Killer Electronic Press Kit (EPK)
1 Write a Summary (not a book)
Keep your biography to a few sentences highlighting your big shows and accomplishments. Only mention recent events. If you had a big show earlier in your career or something like that then include that as well.
2 Include Links to Your Best Song/Video
No need to include every song you’ve ever written. Only include the very best 1-2 songs. Include the links so they can be played instantly.
3 Include What Style You Are (Genre)
Make your style prominent. This will help venues, record labels and music reviewers quickly categorize you in their mind. You should have no more than 2 genres listed. Side note: if you identify as more than 2 genres then you need to narrow your musical focus.
4 Include a Photo
Your photo should tell your story. If you’re a rap hip hop artist then you shouldn’t look like Darius Rucker singing country music. It’s obvious but most promo pictures are all wrong. Remember that your promo picture is just as important as your music. A picture is worth a 1000 words.
5 Include your Contact Information
Don’t make it hard for people to get in touch. Include social links, your email and telephone contact information. Make it easy. When you get an email or a call be nice.
If you follow these easy steps you’ll create a killer electronic press kit (EPK).
What if you don’t have anything to put in your EPK yet?
Time to hustle. Open for other bands. Write and record and post to Soundcloud.com. Think of creative ways to promote yourself. Build your resume.
How GigFaster Can Help
Once you’ve created your electronic press kit, you may need help getting it out there, and that’s where GigFaster can help.
We have a built-in network of over 6,000 venues, music promoters, and record labels. We can help you distribute your press kit and book gigs in cities all around the country.
We also have low monthly pricing, and even offer a free trial to help you get started.
With your polished EPK created, you’re ready for business – literally.
You can keep it on hand and ready to distribute as you need, or you can start actively contacting promoters, venues, and labels.
Remember, if you want to succeed, never quit!
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