In the last podcast I shared what we learned in 2019.

It was more of a confirmation that email is the way to book gigs.

Today we’re going to dig into the key ingredient to making email work for booking gigs.

It’s important that you approach sending emails the right way when contacting venues for gigs.

We’re not going to talk about the proper “content” for your subject line today.

Instead we’re going to focus on the strategy of the follow up email for booking gigs.

Never Change The Subject Line In Follow Ups

This is a big mistake of most people trying to reach new prospects.

The email subject line should be exactly the same as your initial email to a club.

The only difference is the “RE:” at the beginning of the email.

Follow Up 3-5 Days After The First Email

This is a vital key in the email gig booking strategy.

Never email again before 3 days unless the venue replies to your original email. If you do you may just get blacklisted or sent to SPAM.

Quick note: Most initial emails will not be replied to. That’s life. That’s the way it is. That’s why the follow up is so critical.

Follow up to the your first email 3-5 days afterward.

Don’t Beat A Dead Horse

While it may be tempting to send a club an email every week as a reminder to look at your previous emails, it’s a bad idea.

If you completed your follow-up cycle, usually 4-6 weeks, and have not heard back then give it a rest.

Pestering a booking agent after this amount of “tries” will not do you any good.

Give it another 6-12 months rest and try again.

Booking gigs through email is the preferred method for most clubs and venues.

Use these tips to ensure you get the best results.

How GigFaster Can Help

Need places to promote your music and book gigs? We created GigFaster so that you can reach verified music blog, music reviewers and venue contacts.

Send your music to hundreds of music companies for all styles.

We have a built-in network of over 6,000 venues, music promoters, and record labels.

Start for free today.

Remember, if you want to succeed, never quit!


apple podcasts



Craig Kelley

About Craig Kelley

Craig helps indie artists book more gigs, promote their music and submit to record labels @ GigFaster and GigFaster University . His latest release is his 7th album, Not So Blue. His band has supported Grammy artists including Kenny Wayne Shepherd, Rick Derringer, Gary Hoey, Joan Jett, Fuel and many more. He is also the host of The 5 Minute Podcast For Musicians.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.