In the last podcast I shared what we learned in 2019.
It was more of a confirmation that email is the way to book gigs.
Today we’re going to dig into the key ingredient to making email work for booking gigs.
It’s important that you approach sending emails the right way when contacting venues for gigs.
We’re not going to talk about the proper “content” for your subject line today.
Instead we’re going to focus on the strategy of the follow up email for booking gigs.
Never Change The Subject Line In Follow Ups
This is a big mistake of most people trying to reach new prospects.
The email subject line should be exactly the same as your initial email to a club.
The only difference is the “RE:” at the beginning of the email.
Follow Up 3-5 Days After The First Email
This is a vital key in the email gig booking strategy.
Never email again before 3 days unless the venue replies to your original email. If you do you may just get blacklisted or sent to SPAM.
Quick note: Most initial emails will not be replied to. That’s life. That’s the way it is. That’s why the follow up is so critical.
Follow up to the your first email 3-5 days afterward.
Don’t Beat A Dead Horse
While it may be tempting to send a club an email every week as a reminder to look at your previous emails, it’s a bad idea.
If you completed your follow-up cycle, usually 4-6 weeks, and have not heard back then give it a rest.
Pestering a booking agent after this amount of “tries” will not do you any good.
Give it another 6-12 months rest and try again.
Booking gigs through email is the preferred method for most clubs and venues.
Use these tips to ensure you get the best results.
How GigFaster Can Help
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Remember, if you want to succeed, never quit!
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